Win more customers, faster.
Through Co-Selling with Amazon Web Services.
Turn AWS from cloud provider to your sales channel. Reach customers globally and win deals faster by co-selling with the AWS field teams who already work with your future customers. But are you ready to do so?
Take 5 minutes and answer the questions to find out how ready you are to co-sell with AWS. For Free.
The AWS Co-Sell Readiness Scorecard
Understand where you are. Where you want to be. How to get there. For free.
Your readiness score (0–100)
Benchmarked across 5 dimensions which show your co-sell readiness.
Your biggest gaps, ranked
The specific things stopping you from selling with AWS right now.
A prioritized 3-step action plan
The highest-impact moves you can take to start co-selling with AWS as soon as possible.
Built with expertise from inside AWS.
For 5.5 years I worked with dozens of software companies as their AWS account manager. I saw which partners got traction, received funding and won customers with co-selling. I supported expansions into Saudi Arabia, the UAE, North America and across Europe.
Now I am bringing that experience to software companies in Oman and Qatar to accelerate their international expansions.
Alexander Wrona - Founder, Gulf Cloud Advisory · Former Senior Account Manager, AWS (2020–2026)
What even is co-selling with AWS?
Well, here is one way to understand it: AWS has one of the largest sales organisations in the world. Tens of thousands of sales people. I was one of them. They sell AWS’ products and services to millions of customers around the world, from small businesses in Austria to the largest corporations in the USA, Asia or elsewhere. But AWS has Lego bricks; puzzle pieces that one has to put together. AWS rarely sells solutions (Amazon Connect is one such example). That is a gap because AWS customers often do not want to build. They want a ready-made solution. Like yours. In those cases, AWS sellers want to help you position your solution with their customers. That is co-selling with AWS. You still have to sell your solution to that customer, explain its value etc. But you gain easier access to the key people through AWS.
We’re already running on AWS - isn’t that enough?
Running on AWS is the hosting relationship. Co-selling is the commercial one: working with AWS sales teams on joint opportunities, transacting through the AWS Marketplace, making the AWS co-selling mechanisms work for you. The scorecard shows you the gap in five minutes.
We’re early or pre-revenue. Is this relevant to us?
It sure is. Building the right foundation early - partner status, listing your solution on the AWS Marketplace, training your sales teams, building relationships - all this compounds and will make your life easier down the road. Several of AWS' co-selling mechanisms are actually aimed at earlier-stage companies.
Do I have to talk to you to get my score?
Ouch. No. The scorecard is fully self-serve and automated. But I would love to chat if you want to talk about your results.
What happens after I get my score?
You’ll see your score, your areas of improvement and a prioritized action plan you can act on yourself. If you’d like help executing it, reach out using my below contact details.
Co-Selling Readiness
25 questions across 5 pillars. About 5 minutes. You will get a personalised, downloadable report.